Something about the autumn season makes time feel like it’s flying by. No sooner do we get back to school commitments squared away then it feels like the holidays are upon us! The same thing can happen to your fundraising schedule. In the midst of planning for year-end events, coming up with Giving Tuesday ideas can easily slip your mind.

Not to worry! If you’re looking for last-minute Giving Tuesday ideas, you’ve come to the right place. Qtego makes it easy to raise money on Giving Tuesday, even if time is short.

If you still have a couple of weeks, you’ve got plenty of time to set up a crowdfunding campaign for Giving Tuesday. Ideas like voting are easy to add at the last minute, although a 15 Minute Gala might be a little ambitious! If you’re really down to the wire, though, we recommend focusing on a text-to-donate approach.

There’s no need to stress; we’ll make sure you get everything you need!

1. Call Qtego

First, give us a call! We can give you practical Giving Tuesday ideas based on your timeline and get your text-to-donate campaign set up fast from a tech perspective. Our team will work with you to make sure you have all the help you need to be successful.

2. Choose a Keyword

Next, you’ll want to choose a short, memorable keyword for donors to use to reach your donation site. Lots of organizations use a keyword that relates to their cause or their Giving Tuesday fundraising target. For example, keywords like KIDS or GIVE or BIRDS work well. Not sure what to pick? Our staff can help! We’ve done so many text-to-donate campaigns over the years that we can usually help you decide right away.

3. Spread the Word

Once your campaign is set up, it’s time to get the word out to your donors and supporters! Be sure to use all your available platforms, and don’t be afraid to post often! Here are a few tips:

  • Send an email to your whole list explaining Giving Tuesday and what specific goal you are fundraising toward.

  • Put together some social media graphics highlighting your organization and the keyword and number people need to text in their donations. Tip: If your usual designer is out for Thanksgiving, you can put together free graphics on canva.com. If design isn’t your forte, just keep it simple and use your organization’s color and logo!

  • Post on social media. There’s no need to go overboard if time is limited but remember that most of your followers won’t see all of your posts. Don’t be afraid to post frequently, especially on Giving Tuesday itself.

4. Enlist Your Board and Supporters

The real power behind Giving Tuesday is not your organization’s list, but the network that each of your supporters has.

  • A couple of days in advance, send a separate email to your Board members and to key supporters asking for their help with Giving Tuesday.

  • When you’re making a list of those key supporters, remember that for Giving Tuesday these are not necessarily your top donors, but the ones who care about your cause and are well connected online.

  • Highlight what day Giving Tuesday falls on (it’s always the Tuesday after Thanksgiving, but calendar dates vary!) and the keyword and number for your text-to-donate campaign.

  • Provide some simple language they can use to make a post on social media, letting their friends and contacts know about your cause. You might be surprised at how far your message can spread!

Use What You Have

Don’t be afraid to borrow from what has worked in the past. If you’ve done a text-to-donate campaign before, you probably have some great Giving Tuesday ideas you could recycle. Update the content and be sure you check your number and code with Qtego, and you could be most of the way there already!

Whether you’re ahead of the game or looking for last-minute Giving Tuesday ideas the week before, we’re here to help. Let us know what you have in mind, and we’ll do everything we can to make your campaign a success.

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