Fundraising has moved beyond gala nights and direct appeals.

Make no mistake, your biggest supporters still open invitations and attend events. But today’s donors also scroll through Instagram announcements during their morning coffee, text friends important messages between meetings, and share stories that matter to them with just a few screen taps.

Crowdfunding Fundraising Platform | Qtego Fundraising Services

Social fundraising meets them right there – in those everyday digital moments, and transforms casual scrolling into meaningful action. It’s a people-first, digitally driven approach that expands your reach.

What Is Social Fundraising?

Social fundraising is donations powered by human connection. It grows through personal networks, digital storytelling, and simple sharing across social media, email, and text.

At its core, social fundraising centers around a customizable online campaign page where supporters can donate instantly and share the link with others. Instead of relying solely on big events or mailed appeals, organizations create a compelling digital story and invite supporters to engage, give, and spread the word.

It’s not just about adding a “share” button to your donation page (although that doesn’t hurt). Instead, it’s about creating a fundraising experience designed to live online – where donors can give, share, and activate their networks the moment a story resonates.

Two Paths, One Powerful Approach

Social fundraising isn’t one-size-fits-all.
Different goals call for different strategies.

Qtego supports two distinct approaches:

Crowdfunding + Peer-to-Peer (P2P) Fundraising, so you can find the best option for your mission.

CROWDFUNDING
Your Story, Your Community

Crowdfunding brings your entire community together around a shared goal. You create a customized donation page, share your organization’s story, set the donation goal, and invite everyone to be part of something bigger.

Peer-to-Peer Fundraising Software | Qtego Fundraising Services

For example, a nonprofit launches a digital campaign to expand its youth mentorship program. They share a compelling story, set a clear $50,000 goal, and share the link across social channels, email, and their website to donate on their Crowdfunding page.

Crowdfunding shines when you want to…

Rally support around a specific, tangible goal

Respond to timely needs or seasonal fundraising pushes

Keep things simple without planning an event

Have streamlined messaging, updates, and promotion

Drive all traffic to a single, high-converting campaign page

PEER-TO-PEER
Supporters Become Fundraisers

Peer-to-Peer fundraising hands the megaphone to your supporters. They create personal fundraising pages, share why your cause matters to them, and reach out to their own networks. You provide the platform and the mission, and your supporters provide the passion and personal connections.

That kind of cause amplification matters more than ever. Recent reports show that nearly 4 in 10 Americans say they’ve donated to a charity because a friend or family member asked them to. When someone they trust reaches out, people respond.

Peer-to-Peer Fundraising Platform | Qtego Fundraising Services

Imagine a school hosting a friendly fundraiser across multiple grades. Student parents can create a personalized fundraising page for their student that showcases what they love about their school and why they are raising money. They share their page to grandparents, extended family, neighbors, and friends. A live leaderboard builds excitement as grades compete to raise the most support. The winning class earns a pizza party — but every student helps move the school’s mission forward.

Peer-to-Peer Fundraising works great when you want to…

Turn supporters into active fundraisers, not just donors

Leverage personal stories and one-to-one outreach

Create energy through teams, leaderboards, and friendly competition

Build excitement leading up to an event or challenge

Foster deeper ownership and participation in your mission

Why Organizations Are Embracing Social Fundraising

Whether you choose Crowdfunding, Peer-to-Peer, or both, social fundraising offers advantages that are a great addition to traditional fundraising.

New donor acquisition happens naturally.

Many people give for the first time when there is an emotional pull – whether through the organization’s timely mission or a passionate ambassador’s personal story.

Your marketing budget stretches further.

Campaigns often require less staff time and marketing spend.

Fundraising becomes a year-round event.

Social fundraising isn’t limited to gala season. That means you can launch campaigns when they make sense for your mission, respond to urgent needs, or build momentum heading into bigger initiatives.

It complements what you’re already doing.

It complements what you’re already doing.

Qtego Makes Social Fundraising Simple

With the addition of our Peer-to-Peer software, Qtego can confidently say we’re your one-stop shop for all your fundraising needs.

Our social fundraising platforms are built with flexibility at their core – delivering a fast, mobile-first donor experience, real-time updates, customizable branding, and intuitive social sharing tools designed to inspire action. The result is a fundraising environment that feels seamless for your team and compelling for your supporters.

Social Fundraising Platform | Qtego Fundraising Services

Most importantly, you’re not handed software and left to figure it out on your own. Qtego works alongside you from strategy through execution, helping you refine your approach, strengthen engagement, and maximize every opportunity to grow your impact.

Find Your Fundraising Fit

Social fundraising isn’t about choosing the “best” method — it’s about choosing the right method for your current goals.

Planning a focused campaign around a specific program expansion?

CROWDFUNDING MIGHT BE YOUR BEST BET.

Hosting an event where supporters can rally their networks?

PEER-TO-PEER COULD UNLOCK INCREDIBLE MOMENTUM.

Not sure which direction makes sense? We’re here to help you figure it out.

Let’s talk about what’s possible when you meet your supporters where they already are — online, connected, and ready to champion your cause.

Ready to explore how social fundraising fits into your strategy?

Request a demo and let’s talk about what’s possible when you meet your supporters where they already are — online, connected, and ready to champion your cause.