Some organizations are known for lavish galas and over-the-top production for in-person events. If your donors expect big things from your gala, you need to deliver on that expectation for your virtual events, too. In these situations, hiring a professional production company makes sense. You’ll get a totally polished look, a seamless guest experience, and put the donors in the same frame of mind they remember from your previous events—so they are primed to give in the same ways.
Spending your budget on a production company can be a smart move—maybe you put your usual venue and catering budget toward it—if it helps your organization raise more money.
However, other non-profits have a different personality. If your group is known for casual, laid-back events, it may not make sense to invest in slick production. You can still achieve a great result with a dialed down approach. Whether you film your livestream on your phone or use a video camera and some lights you already have on hand, a DIY production can be successful if you prioritize connection and audience engagement.