Want to generate more donor interest and make your silent auction more profitable? The secret to a successful auction is hiding in plain sight: presentation.
Retailers know this by heart, but if you’re new to the idea, consider taking a shopping trip. Stores study how to display, group, and describe their merchandise to capture our interest and convince us to buy. How an item is presented is arguably more important than the inherent value of the item itself when it comes to generating sales. When it comes to presentation—in stores or at a silent auction—people love to see: