Held every year right after Thanksgiving weekend, Giving Tuesday offers nonprofits a terrific opportunity to reach a wider audience with their cause at the beginning of the holiday season. Without requiring a huge amount of up-front time and effort, you can enjoy a very successful crowdfunding or text-to-donate campaign that reaches people when they’re getting into the giving mood.…
Whether you choose a Giving Tuesday campaign with multiple parts and features or opt for something simpler, you’ll be surprised to find out how the power of social media networks can help you reach new people and raise more money for your cause.
Some organizations begin their Giving Tuesday campaigns with an interactive crowdfunding page, adding features like an embedded video, progress bar, and countdown timer to keep visitors engaged. You can make your crowdfunding campaign as complex or as simple as you wish. Create a QR code linking to your page, let your supporters know how to share your link online, and watch how the impact spreads exponentially!
Other nonprofits prefer a text-to-donate approach for Giving Tuesday, choosing a themed keyword and directing people to an easy way to text their donations toward a particular giving goal.
If you and your team are feeling really ambitious, you might try both, and throw a mini gala in as well!
No matter what you decide, Giving Tuesday can be a great part of your fundraising plan every year. Best of all, Qtego can help you back it up with powerful, reliable technology and an intuitive platform that makes everything easier.
