Giving Tuesday offers nonprofits the perfect opportunity to connect with donors, supporters, and new audiences at the start of the holiday season. It’s a time of year when people feel thankful and are more open to giving.
Because it happens virtually, Giving Tuesday offers organizations a great way to spread their message and kick off holiday fundraising without the logistics that often go into more time-intensive gatherings. Whatever your goals, budget, and timeline, your Qtego team is ready to help you make the most of your Giving Tuesday campaign!
What You Can Do for Giving Tuesday
We recommend that organizations right-size their Giving Tuesday campaigns, rather than trying to meet an external standard. Apart from the designated day, you really have a lot of freedom in how you structure your approach. Successful campaigns usually involve one or more of the following options:
Consider your time, staff, and resources–as well as the added stress of the holidays–as you make your plan. We always say that it’s better to do one thing well than to spread yourself too thin and take on too much.
Whatever you choose, you can boost your campaign by using Qtego as your fundraising platform. We make sure that the technology works smoothly, the user experience is excellent, and that you and your staff are equipped with the ideas and support you need to have your best Giving Tuesday ever!
When to Start Planning
In an ideal world, you’d start planning for Giving Tuesday early in the year. Making sure that your themes and asks are consistent and coordinated across the calendar, collecting video clips, and having graphics done in advance are great ways to boost engagement and profitability.
However, we know that in the nonprofit world, things always come up! If you have to do a mid-year pivot, meet a new need, or handle a crisis, you might find yourself in mid-November before Giving Tuesday even crosses your mind.
Not to worry! Qtego can help you get a campaign off the ground at the last minute (well, maybe not the very last minute, but we will try!) and our concierge staff always bends over backward to support you with a custom solution that meets you where you are.
How to Get the Word Out
The best way to boost your results is publicity! On Giving Tuesday, your supporters help to spread the word to their own networks, so you reach a much wider audience than you normally can. To put this ripple effect into motion, you do need to follow a few steps:
Email your list.
Send an email about what you’re fundraising for and how people can help you spread the word on Giving Tuesday.
Use the mail.
You can also go old school and mail out a postcard with a QR code that links to your crowdfunding site or instructions for text donations.
Call on your Board and staff.
Your team has valuable networks, too! Be sure everyone affiliate with your organization knows how to post about your campaign.
Be social.
Go all out with your organization’s social media posting for Giving Tuesday! If you have time, vary your posts and graphics to direct people to different aspects of your campaign. Encourage people to like and share your posts!
Why Giving Tuesday Matters
Whether you opt for a multi-part Giving Tuesday campaign and months of advance planning or you put on a small but focused effort, Giving Tuesday helps you reach more people with your message and raise more money for your cause.
At Qtego, we believe that your work matters, and we do everything we can to ensure your fundraising success. Let us know how we can help you boost your Giving Tuesday campaign this year!
